4 Basic Ways To Scale Up Website’s User Experience (UX)
As of January 2017, there were around 1,140,022,025 active websites, according to Live Internet Stats. For the ordinary website, that’s a lot of competition. Your site’s success depends on how well you know how to attract and retain visitors. So, what can you do to entice folks that are looking for a website like yours. Every decision you make for your website should be based on the needs of your customers. You can make sure your website accomplishes that goal with five simple methods.
1. Make it easier to read your layouts
A clean, minimalist website will never go out of style, no matter what the latest web design trends are. When was the last time you visited a website that was so full of content that you couldn’t figure out where to begin? If you want to avoid this, you may do so by keeping things basic and tidy. When designing a layout, keep these things in mind:
- Information architecture and content strategy that takes into account the needs of your target audience.
- There are a lot of whitespaces.
- A well-defined typographic structure
Groups of information that are self-contained and logical. By explicitly dividing material into discrete pieces, card-based layouts help highlight the relationships between content parts. This is why they’ve become so popular these days.
To make it easier for visitors to travel for their next stay, Airbnb maintains its website clean and simple. If you’re looking for an easy-to-use website, go no further than Airbnb. In the hero section, you’ll find a motivational slogan, a concise description of how Airbnb may assist you, and a short form to get you started on your journey to success.
In order to minimize the page from becoming overly busy, Airbnb’s designers have divided everything into its own section. For a site with a lot of material, this is very useful. Search tools and advanced filters might help you discover what you’re looking for more quickly.
Your content should take precedence over your design in order to reduce bounce rates and make it easier for your site users to browse your material.
2. Test out different kinds of landing pages
An A/B test may improve your content, increase conversion rates, and make your site “stickier,” among other benefits. Landing page testing helps you to see what works best for your target audience in terms of design, pictures, content, and calls to action (CTAs). Data from your test pages means you won’t need to guess.
There is a strong landing page on the shoe website Greats. An almost full-screen slider highlights two of their most important goods. In order to encourage you to make a purchase, the site’s navigation and content are designed to make it easy for you to find the shoes you’re searching for.
TL;DR on landing pages
Make as many landing pages as you need and test them to discover which one resonates best with your target demographic. Remember, it’s not only about finding the “one and only” resonating message; by tailoring landing pages to your audience’s individual demands, you’ll be able to appeal to several diverse groups. You may connect Optimizely with your Webflow site for A/B tests based on basic adjustments.
3. Educate your website visitors.
It’s never too late to learn something new. Regardless of the niche, you’re in, clear, useful tools always draw in readers. A victory for your site’s visitors means a win for you. That’s why Google values long-form content higher in its algorithms.
Among the best long-form content websites is CJ Pony Parts. Dedicated to Mustang aficionados, the firm provides a comprehensive library of in-depth articles, long-form instructions, video tutorials, and infographics. There is a lot of focus on themes relevant to their intended audience. The entry on Mustang rear gear ratios, for example, takes up a whole page.
Guides and resources
Adding long-form and targeted content to your website will help you increase your search engine rankings and convince clients that you’re here to help.
4. Embrace Responsive Design
Eighty percent of internet users use smartphones, according to research. About half of those polled said they had a tablet in their hands. Then there are some who are “multi-device” — using various devices to view the same website while conducting research. There is a wide range of screen sizes, and your site needs to give the same information regardless of what device a user is using.
As the device’s screen size changes, so do the webpage. It is also possible to establish a mobile-specific site, but this becomes more difficult when you take into account the various screen sizes of mobile devices. (It also causes content management and SEO problems.)
Webflow simplifies responsive design for all of these reasons and more. Make your website mobile-friendly to ensure that all of your site visitors, no matter what device they’re using, have a positive experience.