How To Develop A Photography Website That Wins More Clients
But today, simply having a website isn’t enough – you need a visually appealing website with a fantastic user experience (UX) (UX). Studies have indicated that “88 percent of internet shoppers are less inclined to return to a site after a negative experience.” Fortunately, investing in a website with outstanding UX may provide significant results. Forrester revealed that every dollar invested in UX gets back an average return of $100. Here we discuss how you can construct a photography website with amazing UX that earns you clients, whether you’re an independent photographer wanting to build your website or a designer producing a photography website for a client.
Purchase a domain
There are various places where you may purchase your domain, like Dynadot and Name Cheap. If you currently have a Webflow account with a site plan, you may purchase a GoDaddy or Google name on the Hosting page under Custom Domains.
If you have a single target demographic, try looking for an SEO-focused domain associated with that audience. For example, if you’re a wedding photographer in Northern California, the domain ‘nocalweddingphotography.com’ or ‘nocalweddingphoto.com’ might offer you a boost in organic search.
On the other hand, professional photographers with diverse target audiences frequently use their name or company name as their domain since it allows versatility. If you’re having difficulties coming up with ideas, consider playing around with a domain name generator.
Map out the framework of your photography website
It’s a good idea to layout the sitemap you want before diving into design, even if you plan to utilize a template rather than developing your photography website from the start. While looking through stunning photography layouts or allocating photographs to various galleries, it’s easy to become lost without a road map.
Using a pencil and paper to draw out the structure of my site gives me a more tactile experience, which helps me spend less time in front of a screen. If you’d rather work digitally, there are many fantastic sitemap design tools such as Octopus and Gloomaps available.
Take a look at these typical websites as examples:
- The bio page of my website
- a picture album or gallery (with subpages for different types of photos)
- Page of contact information
- The pricing section of the website
- E-commerce or an online store
Conversions might be aided by establishing a dedicated website for customer reviews and testimonials.
Create your website
Website design is the fun part now! Check out Webflow’s designer showcase for design ideas, regardless of whether you plan to utilize a template or start from scratch. Webflow also provides a variety of amazing photography website templates at various pricing ranges that serve as a perfect starting point for a new project. Keep these four things in mind as you go about your day’s business.
Make sure that your design is responsive.
Your website must appear beautiful from a 27-inch display to a smartphone screen. More than half of website visitors won’t suggest a business if its mobile site isn’t well-designed, so it’s critical to get it right.
Fortunately, responsive web design is made simple using Webflow. Using the breakpoint buttons at the top of the tab at the right edge of your canvas, you can instantly view how your site looks on different devices in the Webflow Designer.
All views are affected by changes you make to the base breakpoint (the one shown with a star). Changes may also be made for bigger or smaller devices, which will pass down or up to further breakpoints intuitively cascade down or up. For example, if a tablet user makes their fonts larger, such modifications are reflected in the tablet’s mobile phone view, not the desktop view.
Pay Attention To The File Type And The Image Size.
Make sure you’re using the correct file formats and picture sizes. All pictures should be saved in either a JPG or PNG format, while vector graphics should be saved in SVG format. Bigger isn’t always better when it comes to images. Aim to upload the smallest image that looks decent.
Since the 5K Retina display on Apple’s 27-inch iMacs has a resolution of 5120 x 2880 pixels, anything with a resolution higher than that is likely to be excessive. A picture should be no more than 3000 pixels wide to look well on larger displays, and the expenses of doing so might exceed the advantages. Using images that are too large can harm SEO, increase load times and bounce rates, and significantly impact user experience (UX).
Google suggests delivering responsive pictures to guarantee that images are scaled appropriately on any device. Using the right photography website builder like Webflow may save you time by automatically optimizing inline photographs. Remember to submit background photos in the right file size for each device and add them at each breakpoint if you’re using Webflow.
Focus on image quality
Think about how your web portfolio as a whole demonstrates your versatility before selecting your best individual photographs. Visitors to a website have a very limited attention span. If you post too many photographs from the same assignment, you risk losing your audience.
According to a Nielsen Norman Group study, “you must properly express your value proposition within 10 seconds to attract several minutes of customer attention.” See if you can get some feedback from friends or followers on social media to help you narrow down your choices. Take a poll to find out which photographs are most popular.
There’s no one-size-fits-all answer to the question of how many photographs to include for picture galleries. The “sweet spot” for gallery size was 15 to 20 photographs by Foreground Web’s Alex Vita. However, the researchers noted that gallery sizes varied from 3 to 335 images. Your greatest work should be shared, but it should be varied.
Incorporate SEO-Friendly Practices into Your Strategy
To improve your site’s visibility in search results, adhere to accepted SEO best practices. Title tags, meta descriptions, and correct header structure should be included on every page of your website, regardless of the type of site you’re building.
According to Moz, more than a quarter of Google searches feature photographs, so if you want your photography website to appear in search results, this is fantastic news. To observe what is popular in Image Search, you may utilize Google Trends. Understand the best practices for Google Photographs, and include alt text for all of your images. When it comes to accessibility and inclusion, screen readers rely on alt text, which is why it’s so vital for SEO.
The lack of language on photography websites might make it difficult for them to be found in Google searches. If you want to improve your website’s search engine optimization (SEO) by adding a blog, it’s a good idea. Significant time investment is required to produce enough well-optimized blog material to impact your website’s organic development.
Validate, then go public with your findings.
Once you have a version of your website that you are satisfied with, you should test it out before publishing it. Check out your design with a few current or former clients or acquaintances. Your user experience (UX) will benefit greatly from this phase. You’reOnce you’ve made final adjustments based on test group comments, you’re ready to release your design to the public.